HP announced that its long-term relationship with Avery Dennison has resulted in the global manufacturer increasing its print volume on HP Indigo digital presses by approximately 50 percent over the past 12 months.

"HP is working closely with Avery Dennison to help the company meet its business objectives through our segmented-market, customer-focused approach."

After working together for the past five years, HP and Avery Dennison have significantly increased their collaborative efforts to provide consistent, high-quality imaging capabilities that help converters, major brands and retailers worldwide gain innovative packaging and apparel branding solutions.

The dramatic growth in HP Indigo print volume at Avery Dennison comes from its Retail Branding and Information Solutions (RBIS) group, a global leader in branding and information solutions for apparel and footwear brands, retailers and manufacturers.

"Digital printing has created new options for labeling and packaging, and through our strong collaborative relationship with HP we have been able to offer converters and brand owners new ways to make brands stand out in an increasingly crowded retail marketplace and increase operating efficiency," said Dean A. Scarborough, chairman, president and chief executive officer, Avery Dennison.

The companies' relationship centers on RBIS and Avery Dennison's Label and Packaging Materials group, which is one of the world's leading manufacturers of pressure-sensitive materials for use in labeling and packaging in a variety of industries. Avery Dennison Label and Packaging Materials' Fasson brand product line includes a variety of substrates certified for use with HP Indigo presses, several of which are being demonstrated at HP's booth in Hall 9 at the Labelexpo Europe tradeshow in Brussels.

A customer-focused approach to success

Avery Dennison RBIS and HP have collaborated to customize off-the-shelf products, design comprehensive solutions, and align press and workflow performance and capabilities with customer needs. With a worldwide footprint mirroring that of the retail apparel industry, RBIS designs and delivers globally consistent, high-quality branding using a large fleet of HP Indigo digital presses installed in its service bureaus throughout Asia, Europe, Latin America and the United States.

"HP is working closely with Avery Dennison to help the company meet its business objectives through our segmented-market, customer-focused approach," said Alon Bar-Shany, vice president and general manager, Indigo Division, HP.

More information about HP Indigo Digital Press solutions for label and packaging converting is available at www.hp.com/go/gsb or through the HP Graphic Arts Twitter feed, www.twitter.com/hpgraphicarts.