Blue Moon Takes Ice Cream from Ballpark to Home

Brewery and Rawlings team to bring fan favorite ballpark treat but with a boozy twist complete with mini plastic helmet to adult fans at home.

Rick Lingle, Senior Technical Editor

May 30, 2024

2 Min Read
Blue Moon ice cream in a baseball helmet
Blue Moon Brewery

Ice cream tastes good any time but why does it taste even better scooped into a plastic mini baseball helmet and served on a sultry summer afternoon at the ballpark?

It’s a summertime tradition I’ve enjoyed as a Chicago Cubs fan at Miller Park in Milwaukee.

The same could be said for an ice cold beer at the old ballpark.

What if all the above could be combined into a singular prepackaged DIY experience at home?

It has, thanks to Blue Moon Brewery and partners with the introduction of Blue Moon Home Run Twist. It's delivered to your friendly confines complete with Rawlings’ mini plastic helmet.

“Blue Moon is brightening this baseball season by giving fans a chance to experience the joy of ice cream in a helmet at home for fans 21+,” says Courtney Benedict, VP of marketing, above premium beer, at Molson Coors. “Rawlings is the perfect partner for us to bring this to life since Rawlings and Blue Moon have deep baseball roots creating the opportunity to bring the best in baseball and the best in beer together just in time for the summer season.”

Blue-Moon-Ice-Cream-Rawlings-Helmet-800.jpg

The limited-edition adult treat combines the bright and citrusy flavor of Blue Moon’s iconic Valencia Orange peel with a “deliciously rich” Madagascar vanilla. Crafted in collaboration with the alcohol-infused ice cream specialists at Hardscoop, the unique formulation serves a two percent ABV portion.

“Partnering with Blue Moon for the summer baseball season made sense for Rawlings knowing the craft beer’s history and love for baseball,” says Mark Kraemer, director of sports marketing, Rawlings. “Rawlings has been specializing in helmets for decades and we’re excited to create the nostalgia of ice cream in a mini helmet at a summer baseball game without even leaving their homes.”

The ice cream sold in a 2-pack for $49 with dry ice shipping included. Alas, the limited-edition run was completed May 23.

That brings to mind the old saying uttered by most baseball fans annually, there's always next year.

About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.

https://twitter.com/PackmanRick[email protected]

Sign up for the Packaging Digest News & Insights newsletter.

You May Also Like