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Packaging Design

4 ‘Spirited’ Sustainable Packages

Alcohol beverage giant Pernod Ricard achieves milestones for Absolut Vodka, Beefeater Gin, and Perrier-Jouet along the road to 100% sustainable packaging.

Pernod Ricard served four rounds of packaging innovations for anchor brands Absolut Vodka, Perrier-Jouët, and Beefeater as part of the 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap. The destination? The international spirits company has committed to having 100% of packaging being recyclable, reusable, compostable or bio-based by 2025.

“Our Sustainability & Responsibility strategy sits at the heart of our business with circular making as a key pillar,” says Vanessa Wright, VP Sustainability & Responsibility. “Innovating in packaging is crucial to minimizing our environmental impact. As with Absolut, Perrier-Jouët, and Beefeater, all our brands are committed to this approach. This is about limiting waste and preserving our natural resources by reusing, reimagining, recycling, and reducing in adopting a truly circular mindset.”

Launch the slideshow gallery to see how the company has progressed toward its sustainable goals by reinventing glass bottles, inventing paper bottles, and developing an “eco-designed” gift box.

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