Best Packaging Design, Can

Lupulin Brewing Co.

Artist: Marcus Paulsen

The can instantly and thoroughly won me over with the artistically designed holographic label. Besides the typically hypnotic color-changing reflective effect of the holography, I love how the design elements work together subtly, yet dramatically. The script-style product name adds a personal, premium touch. And topping it off is the black can topper that caps the overall snowy-night-in-a-northern-woods effect.

Plus there's the small cup 'o steaming java that signals this is a coffee stout.

And kudos to the lighting for the photo that enhances the dramatic presentation.

It’s not the first time I’ve been riveted by a design centered on a night-time sky and if you feel like-wise, I highly recommend checking out the Arctic Blue Gin carton as a another stunning example of state-of-the-art in artful packaging design.