10 beverage packaging breakthroughs that get touchy-feely with consumers

By Lisa McTigue Pierce in Beverage Packaging on March 24, 2015

Beverage packaging designs that elicit an emotional response from their target audience tend to do quite well in the marketplace. It could be a Millennial-favored new-age aseptic carton or an electrifying label that pulses to the beat at a club.

The first three months of 2015 has seen a bevy of beverage packaging debuts. Our Top 10 list starts with an unusual material for beer bottles…

 

1. Carlsberg supports biodegradable, wood-fiber beverage bottle

Carlsberg is partnering with molded-fiber packaging supplier ecoXpac on a biodegradable, wood-fiber beverage bottle. The three-year packaging design and development project on the Green Fiber Bottle initiative includes collaboration with Innovation Fund Denmark and the Technical University of Denmark. The goal is to create a 100% biodegradable beverage bottle using sustainably sourced wood fiber. The partners plan to use bio-based and biodegradable materials in all parts of the Green Fiber Bottle, including its closure.

 

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