Beverage packaging designs that elicit an emotional response from their target audience tend to do quite well in the marketplace. It could be a Millennial-favored new-age aseptic carton or an electrifying label that pulses to the beat at a club.
The first three months of 2015 has seen a bevy of beverage packaging debuts. Our Top 10 list starts with an unusual material for beer bottles…
Carlsberg is partnering with molded-fiber packaging supplier ecoXpac on a biodegradable, wood-fiber beverage bottle. The three-year packaging design and development project on the Green Fiber Bottle initiative includes collaboration with Innovation Fund Denmark and the Technical University of Denmark. The goal is to create a 100% biodegradable beverage bottle using sustainably sourced wood fiber. The partners plan to use bio-based and biodegradable materials in all parts of the Green Fiber Bottle, including its closure.
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