From new designs, bottles, and labels to NFC, AR, AI, the cloud, and blockchain, there’s exciting options for wine brands to consider.
The global wine packaging market is experiencing modest growth. Valued at $22 billion in 2019, it’s expected to reach $25.8 billion by 2025, registering a CAGR of 2.65% over the forecast period of 2020-2025, according to a report from Mordor Intelligence.
However, what it lacks in market value acceleration it makes up for through ongoing innovation across a spectrum of packaging and options. These range from high-tech near-field communication-enabled labels to universal augmented reality, artificial intelligence, new bottle designs and sizes in aluminum, plastic and glass—including the latter with textures—and a truly space-age wine at the end.
Our roundup starts in a small way as in 250mL, which is the size of a new aluminum bottle designed specifically for wine that debuted fall 2019. Besides offering maximum portability, it’s handy, infinitely recyclable and, surprisingly, resealable.
And let’s just admit that it’s cute, too.
“Wine in cans is rapidly gaining popularity with annual sales projected to reach $70 million in 2019 in the U.S.,” explains Shawn Bonnick, president of KinsBrae Packaging, the bottle’s supplier. “KinsBrae PortaVino is a refined, yet unpretentious format that fits today’s on-the-go lifestyles and makes wine fun and accessible to a new generation of wine drinkers.”
After 9-10 months in R&D and with an invaluable assist from Montebello Packaging, which supplies the cap (see New tech reshapes aluminum beverage bottles, published July 2017), KinsBrae earned a patent pending on the design.
Versus glass, the unbreakable aluminum bottles are easy to handle and inexpensive to ship. KinsBrae offers custom sleeving for maximum shelf appeal for user occasions where glass bottles cannot go such as poolside or on golf courses.
“The reception has been fantastic,” Bonnick tells Packaging Digest. “We have several customers going into market.”
The first to market is Magnotta, a winery with 13 locations in Ontario, Canada, which introduced the bottle just last week.
The downsized format has big ambitions—it aims to compete directly with the industry standard 750mL. How? Bonnick points out that not only are three 250mL bottles more convenient for many consumers than one 750mL bottle, a threesome ships 25% lighter.
Another advantage is that wineries are interested in dropping the price point; a high-end wine in 750mL can be dropped in price by two-thirds to a more palatable $15-20 price point in the 250mL size, he explains.
Based on the enthusiastic reception, Bonnick looks to bring a 500mL version to market in the coming months.
While it primarily does business in Canada, KinsBrae Packaging is open to discuss the new format with US brands.
Next: Free AI-driven AR for all U.S. wine labels.