Water bottle is a world’s first.
ZenWTR is a disruptive new bottled water brand that stakes a claim as the world’s first bottled water made from 100% certified, ocean-bound plastic. The water itself is ultra-purified, vapor-distilled 9.5pH alkaline water.
Founded by veteran beverage entrepreneur Lance Collins, ZenWTR addresses the growing consumer demand for premium bottled water and the cultural demand for more sustainable options. Notable facts:
- Every ZenWTR bottle rescues up to 5 plastic bottles from marine environments, helping eliminate pollution from the world’s oceans.
- ZenWTR is on track to rescue up to 70 Million plastic water bottles from the ocean in 2020.
- From the bottle to the cap to the label, ZenWTR is 100% recyclable.
UPDATE 10/14/20: The brand’s plan is to rescue 50 million pounds of ocean-bound plastic by 2025.
ZenWTR officially launched June 11 and is available exclusively at more than 4,000 stores including Whole Foods Market stores nationwide in 1-L ($2.29), 23.7-oz ($1.79) and 16.9-oz/500mL ($1.49), wide-mouth proprietary bottles.
Read the full story at PlasticsToday.