The polypropylene (PP) cup is made with patented thermal management technology that’s said to deliver significant performance, experience and environmental advantages over other to-go cups. While the cup’s benefits are primarily for hot drink cups, it's also applicable for cold drinks.
Although the Versalite cup has insulation properties similar to expanded polystyrene (EPS), it also offers crack-resistant durability unlike EPS, which can be brittle. PP is not going to break if squeezed too hard and additionally, it’s reusable, microwaveable, and dishwasher safe.
Because cup graphics are printed using flexography, it allows for photographic-quality imagery that enhances the visual appeal to the extent that Berry suggests the cups are worthy of Instagram selfies.
From an environmental aspect, the PP Versalite cup is widely recyclable, which is uncommon in the hot cup market where so many are made of either EPS foam or paper with a plastic lining, which are harder to recycle. And, unlike EPS foam, Versalite will not break down into small pieces if discarded as litter.
As another sustainable benefit, Versalite cups don’t require a secondary sleeve to protect hands from hot beverages – the sidewall of the cup is thick enough that consumers can hold onto it directly, which also simplifies the process for serving and transporting coffee.