Bottled water company Evian has reached a new milestone on its journey toward a circular economy: 100% recycled water bottles are now part of the portfolio of the Danone brand. All Evian water bottles are recyclable, and this week’s announcement means that, on average, 40% of its portfolio is now also made from 100% recycled plastic (rPET). The bottles are available in France, Switzerland, Belgium, Germany, and the UK.
According to Evian’s announcement, when plastic is recycled into a new bottle, it reduces carbon emissions in the production process by as much as 50% compared with bottles made from virgin plastic.
|Carbon emissions reportedly are reduced by as much as 50% in the production of Evian's 100% recycled water bottles compared with bottles made from virgin plastics. Image courtesy Evian.|
“Increasing demand for rPET promotes better recycling systems to keep plastic out of nature and in the economy,” commented Evian’s Shweta Harit, Global Vice President of Marketing. “At Evian we encourage everyone to accelerate the usage of these collection points and ensure that all used bottles can become new bottles, keeping the use of virgin plastic to an absolute minimum. We are committed to our journey to care for the planet by providing our spring water in the most sustainable way possible as we look to become fully circular by 2025,” said Harit.
Earlier this year, Evian was certified carbon neutral by Carbon Trust, following significant improvements at every stage of the product life cycle, from production and transportation to the use of renewable energy.
The caps and labels on Evian’s bottles are not produced from the same type of plastic (rPET) as the bottles. High-density polyethylene (HDPE) and oriented polypropylene (OPP) are used to help preserve water purity and quality for consumers. HDPE and OPP plastics are recyclable, however, and Evian encourages consumers to check their local recycling listings and recycle all Evian bottles in the correct stream so that they can be reused.
To help consumers looking to hydrate with spring water at home, Evian also has launched a collapsible bubble dispenser that contains 66% less plastic than a typical 1.5-liter water bottle while holding nearly three times the volume.