Evian Bottles the Fountain of Youth, with Help from PharrellEvian Bottles the Fountain of Youth, with Help from Pharrell
The brand’s latest celebrity collaboration produces bold limited-edition bottles with smart packaging that links to wellness tips.

At a Glance
- The packaging design highlights connections between wellness, water, and youth.
- Internet of Things technology offers consumers a packaging-based digital experience.
Pharrell Williams, the celebrated musician and designer, has teamed up with evian to develop smart packaging that delivers location-based health and wellness tips. Evian collaborated with Pharrell and his skincare/lifestyle brand Humanrace to create the limited-edition beverage packaging.
Launched in the United Kingdom and Europe in November 2024, the packaging represents the latest collaboration in evian’s 15-year history of partnering with luxury designers on limited-edition packaging.

Direct-printed serigraphy makes a bold statement (L), as does the collaboration with Pharrell.
The evian x Humanrace bottles embody the idea that well-being starts with water. The collection includes two 750-ml glass bottles: blue for still water and green for sparkling. Dominating the design is the declaration: “This is the Fountain of Youth.”
Serigraphy, a form of screen printing on glass, is used to decorate the bottles. Graphics include Pharrell Williams’ name and the evian and Humanrace logos.
QR codes add a digital experience.
Access to a digital experience, through a QR code printed on the side of the bottles, adds a fourth dimension to the package design. The digital experience features “Droplets of Youth” health and self-care tips.
UK-based marketing agency SharpEnd used its Internet of Things (IoT) technology to develop the digital experience, with packaging as the physical touchpoint through which consumers connect to the brand.

A QR code on evian x Humanrace bottles links consumers to health and self-care tips.
“The experience was built based on the core message ‘health starts with water.’ To do this, we created tips that encourage users to embrace their inner youth — the ‘Live Young’ ethos of mental and physical well-being,” says James Greening, SharpEnd creative partner.
SharpEnd used its IoT platform, called io.tt, to tailor the tips based on the time, location, and weather where the evian QR code was scanned.
“So if the user is in a sunny location in the afternoon on a Sunday, [the tip] might be to rehydrate and do some yoga outside. But if the user scans on a freezing cold Tuesday evening, the experience might suggest to stretch and unwind with a new playlist,” Greening explains.
“The ultimate aim of the daily tips is to encourage everyone to rediscover that sense of youth within themselves — a series of motivational nudges and playful carefree things to do that day,” he says.
As with all evian products, the evian x Humanrace bottles are filled in Évian-les-Bains, France.
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