Del Monte has released Occasion, a lineup of fruit-based juice drinks with unique flavor names (Pineapple Mojito, Spicy Tomato and Orchard Zest). Available in the U.K., the drinks are aimed at consumers looking to enjoy a sophisticated party beverage without alcohol.
The company opted to pour the drinks into combifitMidi 1,000-mL carton backs with combiSwift screw caps from SIG Combibloc. The cartons can be served neat, but also offer a drinks base to which alcohol can be added for a quick and easy celebratory twist. This is where the carton pack with screw cap offers advantages for consumers.
"The carton pack combifitMidi provides optimal protection from light and air, ensuring flavors, colors, nutrients and vitamins in the products are preserved," according to Tony Gill, commercial director at Del Monte U.K. "The easy-to-use packaging frees up precious time for party hosts when preparing drinks for their guests".
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