Mysterious Oculto beer serves on-package surprises: Page 2 of 3

By Rick Lingle in Beverage Packaging on March 30, 2015


The Oculto Bottle features a multi-sensory experience, including multiple crown graphics, tactile printing and black-light inks.


The signature mask-shaped bottle boasts detailed embossing for a distinctive look and feel. The label graphics and text include detailed shoulder/neck embossing.

Several discoverable elements are embedded in the bottle design, including hidden messages and eyes printed using thermochromic inks that appear only when chilled:

The eyes on the back label leverage both normal ink and thermochromatic ink. The temperature-responsive ink is designed to fill in a complete circle when cold, and fade to an agave plant eye design when either the consumer’s warm finger is run over the top, when the brew is gone or when the package is warm.

The bottle integrates multiple tactile elements to enhance experience:

  • Tactile embossing on the shoulder;
  • Tactile neck embossing, which is the first of a kind in beer, to emulate the world of spirits and highlight the “beer aged on barrel staves” visual equity;
  • The pressure-sensitive bottle labels have a tactile ink finish.

The bottle’s unique tactile feel is said by the brewer to be a breakthrough for beer in the U.S.


You can see the can and read more about the overall packaging strategy on the next page.



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its pretty cool that there are some surprises