Mysterious Oculto beer serves on-package surprises: Page 3 of 3

By Rick Lingle in Beverage Packaging on March 30, 2015

The Oculto can leverages a tactile ink for a premium feel, all part of a hybrid package.


Anheuser-Busch's Innovation Team provides Packaging Digest with additional input on this notable introduction: “The goal of each of the packaging innovations/features, including the intricate and tactical elements, is to really bring the brand to life at the shelf and personify the product. It was important to deliver this positioning in the aisle and really make the product stand out to the consumer.

"The premise of each packaging element was to really bridge the gap between two worlds, that of high-end hard liquor and beer. Each decision was all about bringing these two worlds together. That’s why you see some never-before-seen features on a beer bottle, such as tactical neck embossing, that are typically seen on liquor bottles."


Oculto is available at high-end bars, clubs and restaurants, as well as many grocery and liquor stores across the U.S. in 6- and 12-packs of 12-oz bottles and in 16- and 25-oz cans.



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its pretty cool that there are some surprises