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New wine collection targets Millennials

New wine collection targets Millennials

Delicato Family Vineyards, one of the fastest growing wine companies in the country, announces the national launch of Belle Ambiance, a new portfolio of rich, indulgent California wines crafted to enhance any moment.

"Belle Ambiance is a new offering that resonates with the aspirational, yet economically-conscious Millennial audience who are continuing to drive the growth of the popular premium category," says Chris Indelicato, presiden/CEO, Delicato Family Vineyards. "Luxury packaging and quality in the bottle, coupled with an accessible price point, combine to deliver a memorable wine experience that is unmatched among the competition."

Translated to mean "beautiful place," Belle Ambiance is inspired by a true place of beauty atop a rolling slope overlooking the family's California vineyard, and celebrates the enrichment of life's everyday experiences. This essence is interpreted aesthetically by an upscale package featuring a unique die-cut label, eye-catching color palette and textured gold foil embellishments.

Vinted and bottled at the family's certified sustainable California winery, Belle Ambiance wines are a culmination of 90 years of family viticulture and winemaking experience. Belle Ambiance is crafted to showcase a memorable, indulgent style punctuated by lush, rich and full flavors, while simultaneously honoring true varietal character in every bottle.

The Belle Ambiance portfolio includes a Chardonnay, Pinot Noir, Cabernet Sauvignon, Red Wine Blend and Pinot Grigio, now available for national distribution. The suggested retail price for each 750-ml expression is $9.99. For more information visit, BelleAmbianceVineyards.com.

Source: Delicato Family Vineyards

Edited and posted by Kari Embree, Senior Digital Content Editor

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