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Beverage Packaging

In the global beverage packaging landscape, the major types of materials and components include Rigid Plastics, Flexible Plastics, Paper & Board, Rigid Metal, Glass, Closures and Labels. Types of packaging may include bottle, can, pouch, cartons and others.

This market will is expected to grow from an estimated $97.2 billion in 2012 to $125.7 billion by 2018, at a CAGR of 4.3 percent from 2013 to 2018, according to research firm MarketandMarkets. Asia-Pacific led the global market, followed by Europe and North America in terms of revenue in 2012.

The same report from MarketandMarkets states that consumer preferences, product characteristics and material compatibility are essential to determine the type of packaging for a beverage.

Jennifer Zegler, beverage analyst, Mintel, comments on recent trends in the beverage packaging division. "Despite beverage companies' dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the economic recession, limited-edition designs have an opportunity to seize newly regained disposable income, especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone users who have easy access to information on-the-go."

According to MarketResearch.com, the beverage market is split fairly between plastic closures, metal closures and packs with no closures, with plastic closures taking a slight lead over metal closures. Plastic closures also recorded the largest growth rate during 2007-2012, mainly driven by increased use in Soft Drinks.

The same report outlines on how cost saving as an innovation driver in the Beverage market is focused mainly on reducing the weight of the bottle. Manufacturers are making efforts to either lightweight the existing packaging material or switch to a lighter pack format to save on raw material costs.
Most beverages do not use outer packaging materials. Of those that do, Paper & Board is the most preferred. Hot drinks and Spirits are most commonly packaged with Paper & Board outers.

With the advantage of being lightweight, easy-to-carry, and easy-to-handle, Rigid Plastics have made it a preferred choice for manufacturers to experiment and innovate. 

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Patented technique permits asymmetric bottle shapes to add distinction and create unique branding opportunities paired with a variety of decoration options.

 


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Did you know…wines and spirits have varying filling requirements, depending on their viscosity and packaging. Several types of liquid packaging machines can meet many packaging needs in a winery or distillery.


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Our experienced team offer you professional services and we have executed more than 300 projects in bakery, dairy, meat along with other sectors.


What do a cobotic case loader, a low-volume capper and a compact labeler have in common? They all offer beverage packaging engineers new production options. And you can see all three of these new systems at Drinktec 2017.

If you’re in the...


A beverage packaging star is born: Leveraging the trend toward canned brews, Anheuser-Busch has launched Estrella Jalisco beer in the United States in a distinctive foil-top can. The packaging design uses a colorful foil circle sealed to the top...


Patented technique permits asymmetric bottle shapes to add distinction and create unique branding opportunities paired with a variety of decoration options.

 

In a me-too world of packaging symmetry, asymmetry can be an attention-...


A patented carton that can be made foldable or compressible addresses product and packaging waste concerns and is part of a family of inventions under the Project: I-Pack name that also includes a unique airtight, one-way-valve cap.

 

...


Sometimes you just can’t improve on the package Mother Nature designed. That was the conclusion Genuine Coconut Water came to for coconut water, popular these days for consumers looking for a crisp, natural and refreshing beverage. So it found a...


The patent-pending resealable SmarterSeal claims to be a better, more practical solution for brands to address consumers' hygiene worries associated with drinking beverages and other canned products.

 

Ever have doubts about how clean...


Water Event wants water to take its place among wine, tea and other beverages that come in bag-in-box packaging.

The Carrollton, TX, company distributes AquaViBox water in 10-, 15- and 20-liter single-use packages that comprise a corrugated...


We celebrate 2016 with this 6-pack of the year’s top beverage packaging articles. Spoiler alert: It’s all about wine and beer.

 

The winding down of 2016 signals the start of celebrations that often acknowledge the past months’...


With the recent cooler weather, jackets have come out of the closet—now even for champagne bottles. An elaborate zippered sleeve on champagne bottles offers a trio of benefits: gains attention in the store; keeps the bubbly cold; and provides a...


Did you know…wines and spirits have varying filling requirements, depending on their viscosity and packaging. Several types of liquid packaging machines can meet many packaging needs in a winery or distillery. Production line managers can choose...


Molson Coors India has given its 30-year-old Thunderbolt beer brand a top-down packaging redesign.

Before Molson Coors acquired the “macho” Thunderbolt brand in 2015, the brew (the first strong beer in India, with an ABV/alcohol by volume...


Sleeve labels wrap Chicago’s Burnt City Beer cans in a new look done on a tight deadline that adds a major dose of fun and irreverence.


Just about everything changed for Burnt City Beer over a five-month period: The name changed from...


With companies running lean and continually seeking further cost efficiencies to be more profitable, one of the first questions asked when deploying a new software system is “how can I obtain return on investment?”

For beverage manufacturers...


Busch Beer is using packaging to lure fishermen into the “Catch One. Win Big.” promotion, now in its fourth year. The limited-edition packaging design for cans and multipack cartons features colorful illustrations of game fish, plus gold-tone “...


A new approach to processing coconut water is helping Harmless Harvest lightweight its beverage packaging while safeguarding the product’s flavor, nutrients and safety. The proprietary multi-step microfiltration process has enabled the company to...


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ZYI Corporation is a bottling and packaging equipment manufacturer and distributor, line and plant solutions for liquid foods manufacturing. ZYI's customers enjoy the advantage of being able to get multi-product solutions from a single source,...

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