Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Beverage Packaging

In the global beverage packaging landscape, the major types of materials and components include Rigid Plastics, Flexible Plastics, Paper & Board, Rigid Metal, Glass, Closures and Labels. Types of packaging may include bottle, can, pouch, cartons and others.

This market will is expected to grow from an estimated $97.2 billion in 2012 to $125.7 billion by 2018, at a CAGR of 4.3 percent from 2013 to 2018, according to research firm MarketandMarkets. Asia-Pacific led the global market, followed by Europe and North America in terms of revenue in 2012.

The same report from MarketandMarkets states that consumer preferences, product characteristics and material compatibility are essential to determine the type of packaging for a beverage.

Jennifer Zegler, beverage analyst, Mintel, comments on recent trends in the beverage packaging division. "Despite beverage companies' dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the economic recession, limited-edition designs have an opportunity to seize newly regained disposable income, especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone users who have easy access to information on-the-go."

According to MarketResearch.com, the beverage market is split fairly between plastic closures, metal closures and packs with no closures, with plastic closures taking a slight lead over metal closures. Plastic closures also recorded the largest growth rate during 2007-2012, mainly driven by increased use in Soft Drinks.

The same report outlines on how cost saving as an innovation driver in the Beverage market is focused mainly on reducing the weight of the bottle. Manufacturers are making efforts to either lightweight the existing packaging material or switch to a lighter pack format to save on raw material costs.
Most beverages do not use outer packaging materials. Of those that do, Paper & Board is the most preferred. Hot drinks and Spirits are most commonly packaged with Paper & Board outers.

With the advantage of being lightweight, easy-to-carry, and easy-to-handle, Rigid Plastics have made it a preferred choice for manufacturers to experiment and innovate. 

Content Tabs


Company

Our experienced team offer you professional services and we have executed more than 300 projects in bakery, dairy, meat along with other sectors.


Article

Busch Beer is using packaging to lure fishermen into the “Catch One. Win Big.” promotion, now in its fourth year.


Article

A new approach to processing coconut water is helping Harmless Harvest lightweight its beverage packaging while safeguarding the product’s flavor, nutrients and safety.


Company

In 2002, our offering expanded to full colour shrink sleeve labeling. As a leader in the Shrink Film Market, SafetySeal can fully leverage its knowledge, expertise, and people.


Company
STACKTEK was brought to life by wine enthusiasts who dared to ask the question, #WineNot? As innovators & explorers, we believe in pushing limits and savoring life’s best moments… Preferably, with wine.

Article

As the wine aisles swell with an ever-rising sea of brands, wine producers are looking to increasingly rich and imaginative narratives on which to build their brands.


Article

Making 600 years of brewing experience relevant to young, drinking-age Americans was Hacker-Pschorr Brewery’s goal in a recent packaging design.


Article

A packaging redesign for several of Wild Turkey’s premium bourbon and rye whiskies is keeping the brand close to its roots while adding a new level of sophistication to the labels.


Article

We dispense for your discernment a quintet of the best-read beer articles in 2015 that center on breakthrough packaging formats and innovative package designs.

 


Article

Besides cool weather, playoff baseball, football and colorful leaves, fall also brings a full-on display of seasonal packaging to beer aisles.

 


Article

The wine market is riding a wave of popularity and new packaging formats are lifted along with it. In  terms of popularity, demand for wine packaging in the U.S.


Article

Diageo’s brand pioneers the use of Serving Facts, the alcohol beverage equivalent of the Nutrition Facts, on its packaging.


Company

 Was established on Nov 1st, 2003, we are national high-tech company professional in researching and developing full-automatic flow packaging machine, large full-automatic feeing system, related electronic products for packagi


Article

Sustainability, shelf appeal and product protection were key concerns for Just Beverages as it considered packaging options for its new spring water product.


Article

In summers gone by, Anheuser-Busch has added a patriotic touch to the Budweiser packaging design with graphics rich in stars and stripes.


A new approach to processing coconut water is helping Harmless Harvest lightweight its beverage packaging while safeguarding the product’s flavor, nutrients and safety. The proprietary multi-step microfiltration process has enabled the company to...


As the wine aisles swell with an ever-rising sea of brands, wine producers are looking to increasingly rich and imaginative narratives on which to build their brands. Often, these narratives have nothing at all to do with the origins of the wine...


Making 600 years of brewing experience relevant to young, drinking-age Americans was Hacker-Pschorr Brewery’s goal in a recent packaging design. The Munich-based brewery aced the challenge, redesigning its U.S multipacks to feature a high-impact...


A packaging redesign for several of Wild Turkey’s premium bourbon and rye whiskies is keeping the brand close to its roots while adding a new level of sophistication to the labels.

The new package graphics, designed by...


We dispense for your discernment a quintet of the best-read beer articles in 2015 that center on breakthrough packaging formats and innovative package designs.

 

While we Americans pride ourselves in being #1 in just about everything,...


Besides cool weather, playoff baseball, football and colorful leaves, fall also brings a full-on display of seasonal packaging to beer aisles.

 

Fall is my favorite season, with cooler weather, football and those oh-so-amazing tree...


The wine market is riding a wave of popularity and new packaging formats are lifted along with it. In  terms of popularity, demand for wine packaging in the U.S. is forecast to reach $2.9 billion in 2019, with an increase of 4.4% annually,...


Diageo’s brand pioneers the use of Serving Facts, the alcohol beverage equivalent of the Nutrition Facts, on its packaging.


Where would we be without the Nutrition Facts on foods and most beverages? I write “most” because alcohol...


Sustainability, shelf appeal and product protection were key concerns for Just Beverages as it considered packaging options for its new spring water product. A package that combines the best features of paper-based cartons and conventional bottles...


In summers gone by, Anheuser-Busch has added a patriotic touch to the Budweiser packaging design with graphics rich in stars and stripes. This year, the brand owner took a new direction: Budweiser’s summer 2015 package graphics highlight the...


Corby Spirit and Wine Ltd. mines AskingCanadians’ research program for actionable insights about packaging for its alcohol beverages from 25,000 consumers, using methods including “heat maps” and shelf mockups

 

Corby Spirit and Wine...


The bag-in-box WaterBox that makes packaged water affordable in a sustainable format in two sizes is poised for bigger things, including entry into the U.S.

 

Leading Brands, Inc., Vancouver, Canada, has filed patent applications in...


Beverage packaging, especially for spirits, is a perennial source of creative packaging design. One of the category’s more interesting structural innovations is a package from German company Getränke GmbH & Co. for U-Boot (which translates as...


Limited edition 4-packs of Pilsner Urquel cans boast about the beer brand’s heritage with packaging design elements that draw on the company’s 172-year history while another promotion centers on the Czech National Hockey team.

It is...


More than half of respondents to a recent Packaging Digest poll say they expect their beverage portfolio will increase in 2015—and that this growth will come mostly through the development of new packaging formats and/or sizes. Thus the...