Saratoga Springs’ Blue Bottles Get Their Own Pantone ColorSaratoga Springs’ Blue Bottles Get Their Own Pantone Color

Now that’s branding: The bottle design’s hue is now an official color in the universally accepted color system.

Kate Bertrand Connolly, Freelance Writer

January 16, 2025

2 Min Read
Primo Brands

At a Glance

  • Saratoga’s beverage packaging was honored with the designation of its signature color as a Pantone hue.
  • The brand owner threw a cobalt-themed chef’s dinner at Design Miami 2024 to celebrate the honor.

The deep cobalt blue of Saratoga Spring Water bottles is now an official Pantone color. In December 2024, the Pantone Color Institute designated the hue as Saratoga Signature Blue: Color 286 C in its universally accepted color system.

“Over the years, our water has been bottled in clear glass, green glass, and then in 1996 we introduced the distinctive cobalt blue hue, which now has its official Pantone name,” says Brittany Aitken, senior brand manager, Saratoga Spring Water.

“This is in keeping with a heritage of exceptional taste, defined in large part by our signature color, which elevates the everyday,” she adds.

To celebrate the Pantone color’s introduction, Saratoga brand owner Primo Brands put on a multicourse dinner at the 2024 Design Miami fair. The December 2 dinner, part of the Saratoga Supper Club, was hosted by Michelin-starred celebrity chef Curtis Stone.

“We served a menu that paired beautifully with Saratoga’s selection from duck pithivier to grilled prawns to bonbons filled with passionfruit and pop rocks,” Stone wrote in an Instagram video post (below). Saratoga’s selections at the dinner were its still and sparking waters, presented in the iconic cobalt glass bottles.

The meal’s menu paid homage to the color blue in the opening course, a dish of striped bass tartar adorned with blue borage flowers. The venue’s decor was replete with Saratoga Signature Blue, as well.

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Yesterday and today.

The cobalt color is timeless, offering a chic, modern aesthetic as well as a visual link to Saratoga’s past. When Saratoga Spring Water launched in 1872, the product was sold in light-blue glass bottles.

“That’s because the color and material were widely available and affordable — but utility and availability aside, that light blue shade was classically elegant, and soon the water and the bottle it came in became an object of desire,” Aitken says.

Today’s cobalt-blue packaging for Saratoga Spring Water includes both glass and polyethylene terephthalate (PET). The brand’s still and sparking waters come in 28- and 12-ounce glass bottles and in 28- and 16-ounce recycled PET bottles.

The glass and PET packaging is recyclable, excluding caps and labels.

About the Author

Kate Bertrand Connolly

Freelance Writer

Kate Bertrand Connolly has been covering innovations, trends, and technologies in packaging, branding, and business since 1981.

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