As wine aisles swell with an ever-rising sea of brands, wine producers are looking to increasingly rich and imaginative narratives on which to build their brands. Often, these narratives have nothing at all to do with the origins of the wine itself. Rather, these brands borrow from historical events or are based in universal human experience. The resulting brands are engaging customers and moving a whole lot of wine in the process as can be seen in these two success stories from 19 Crimes and Josh Cellars found in How character-driven labels are driving wine sales.
Next: A unique single-serve wine format is revealed.