A toast to 2016’s most spirited packages: Page 5 of 6

Rick Lingle in Beverage Packaging on November 28, 2016


I’m not sure what is more surprising, Oculto beer’s packaging or the fact that this article dates to 2015, yet rose to near the very top of 2016’s best-read beverage packaging list. Regardless, Mysterious Oculto beer serves on-package surprises documents the many value-add aspects of the Friday March 13, 2015, introduction of a new lager beer, Oculto, that featured a novel formulation and branding that centers on spontaneous nights out with friends. The packaging for bottles, cans and multipacks demonstrates how far Anheuser-Busch went to leverage the brand’s elements of mystery and intrigue.


We end our Top 6 on a very high note…

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