A toast to 2016’s most spirited packages: Page 5 of 6

Rick Lingle in Beverage Packaging on November 28, 2016

#2

I’m not sure what is more surprising, Oculto beer’s packaging or the fact that this article dates to 2015, yet rose to near the very top of 2016’s best-read beverage packaging list. Regardless, Mysterious Oculto beer serves on-package surprises documents the many value-add aspects of the Friday March 13, 2015, introduction of a new lager beer, Oculto, that featured a novel formulation and branding that centers on spontaneous nights out with friends. The packaging for bottles, cans and multipacks demonstrates how far Anheuser-Busch went to leverage the brand’s elements of mystery and intrigue.

 

We end our Top 6 on a very high note…

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