#2. Consumer thirst for bottled water appears unabated, but which subcategory within the segment is seeing the highest flow? That would be sparkling waters, which grew a sparkling 70% 2011-2016 and is expected to reach $3.1 billion by 2022. Nestlé Waters North America (NWNA), Stamford, CT, made a timely and bigger splash in this rising market with a major rebranding anchored by all-new packaging that reached store shelves in March. The brand's new sparkling water portfolio encompasses regional brands Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead and features 10 new flavors, a bold new bottle design and the company’s first canned products.
Notably, the new proprietary PET bottle design is itself bubbly, developed as part of a collaboration between Nestlé Waters, Nestlé’s R&D center in Vittel, France, and Product Ventures, a strategic packaging design agency.
Review the flood of facts in Nestlé Waters’ sparkling new packaging signals major rebranding.
And the #1 vote-getter of the year…