Packaging Digest toasts the five top-read beverage articles of 2019 that include two brand owner’s sustainability plans, a roundup of global innovations, a game-changing cup and juiced market trends.
People like to know ratings, whether that be top-watched TV shows, box office sales for blockbuster movies, sports team rankings or books at the top of the bestseller lists.
Which brings us to Packaging Digest’s annual top-read beverage packaging articles of 2019 in reverse-order countdown.
#5 Unlike its parent company, the Coca-Cola Company’s counterpart in Europe, Coca-Cola European Partners (CCEP), is taking a different, more concentrated path to greater sustainability. Earlier this summer it was announced that Honest teas, Glacéau Smartwater and Chaudfontaine bottled water brands will be sold in bottles made from 100% recycled polyethylene terephthalate (rPET) plastic. The rollout planned to start in early 2020 will eliminate the need for 9,000 tonnes/9,920 tons of virgin plastic yearly across Western Europe.
CCEP’s ambitious plan is also remarkable for its scope: CCEP is the world’s largest independent Coca-Cola bottler, operating in 13 countries and distributing branded beverages to more than 300 million consumers. Joe Franses, CCEP VP, Sustainability, discloses details about the company’s landmark program in packaging sustainability in Beverage brands bank on rPET for packaging sustainability
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