#3 August 13 was a watershed day for Dasani when the water brand unveiled the largest sustainability initiative in the brand’s history, a five-component salvo of sustainability initiatives aligned with parent company Coca-Cola Company’s global “World Without Waste” goal. The plan? To make packaging with 50% recycled material by 2030.
The news centered on five parallel initiatives involving hybrid bottles from renewable resources, a major entry into highly recyclable aluminum, package weight reduction research, recycling-enhancing labeling and packaging-reducing dispensing for foodservice outlets.
The day of the announcements Packaging Digest interviewed Sneha Shah, group director, packaging innovation, Coca-Cola North America, who disclosed details and reasoning behind these initiatives.
To find out what Shah had to say, read Dasani’s next 5 steps to greater packaging sustainability
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