Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Vita Coco upgrades coconut water with lemons

Vita Coco upgrades coconut water with lemons

To commemorate the brand’s decade milestone, Vita Coco coconut water is blending together two of summer’s favorite drinks – coconut water and homemade lemonade – to produce Vita Coco Lemonade. Consumers can start to find this all-natural drink on grocery shelves nationwide in April.

With the release of its new Lemonade taste, infused with Vita Coco’s unflavored coconut water, natural lemon puree and a touch of natural fruit sugar, the company was able to create a nutritious drink that has a hint of tartness from the citrus fruit as well as a refreshing flavor that consumers can enjoy in the throes of summer.

The lemonade is available in two sizes, both with a re-sealable, twist off cap:

  • 11.1 fl oz Tetra Pak, SRP $1.99
  • 16.9 fl oz Tetra Pack, SRP $2.99

The beverage’s introduction will be backed up with experiential and digital marketing, and multi-market advertising with the slogan “Lemonade. Upgrade.” 

The beverage’s packaging design showcases a cabana inspired, yellow and white striped top to instantly remind us of sunnier days, a relaxed mindset and of course, refreshment. According to the Vita Coco: “Lemonade was a one piece… we made it a bikini!”

Vita Coco coconut water re-shaped the beverage aisle when it introduced its iconic coconut water ten years ago. In addition to its classic coconut water drinks, Vita Coco offers the Coco Cafe coffee and espresso drink line, as well as Vita Coco Kids.

Source: Vita Coco
 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Generations-3-AdobeStock_241450594-72dpi_0
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.

Generations-3-AdobeStock_241450594-72dpi_0