Oskar Blues Brewery, a member of CANarchy Craft Brewery Collective, has developed a sustainable packaging solution for its large-format variety packs that decreases the brewery’s environmental footprint, reduces packaging costs and creates a brand...
In 1932, Maurice Henry (M.H.) Zeigler was working for Ford Motor Co. during the Depression. As the father of 6 children, Maurice needed additional income during those difficult economic times. His father had fruit orchards and Maurice could remember seeing apple cider pressed as a child at home. This memory stayed with him, and in 1932 he decided to build a press in the garage behind his row home on Chestnut street in Lansdale.
From the mid 1930's through the late 1940's, Maurice would make and deliver cider on Saturday's with the help of his 6 children. He sold door to door in the surrounding areas of Lansdale and Norristown. With a mind for quality and customer service, the sideline cider business of Maurice Zeigler flourished. By the early 1940's, he had outgrown his garage and purchased a plot of land on Broad street Lansdale (surrounded then only by field). He moved his cider operation there and quit his job at Ford to pursue his business full time. As the third generation of the Zeigler family became more involved, the company grew rapidly. Dealing with this growth by organizing the company internally (as a business) was critical.
As the third generation of the Zeigler family faced this challenge, numerous discussions led them to a belief that for Zeigler's to flourish and grow in the future, "ownership" status needed to be clearly separated from "employee" roles. This involved re-organizing their own jobs as employees and setting up an atmosphere where Zeigler's could be structured internally as a business, with proper departments, organization of job duties, and accountability. This effort was undertaken in early 1991. Involved in this re-organization was a transfer of ownership from the second to third generation in late 1992. The re-organization was completed during 1994, as a seasoned plant manager and Director of Sales & Marketing (both non-owners) were hired from the outside to lead two of Zeigler's four departments.
Today, Zeigler's is full of energy and determination for the future. The strength of its family history, matched with its new approach to dealing with growth and preparing for the future, makes Zeigler's potential promising indeed.