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Biodegradable packaging for Pangea Organics incorporates seeds that can be planted

Article-Biodegradable packaging for Pangea Organics incorporates seeds that can be planted

Pangea Organics Ecocentric Bodycare is a leading manufacturer of organic personal-care products based in Boulder, CO. It specializes in 100-percent plant-based products. A year ago, Pangea Organics redesigned the packaging for its entire product line, and UFP Technologies ( provided the biodegradable and recyclable molded fiber packaging, including clamshells for its line of bar soaps. Now the company has gone a step further, and all of its product boxes are incorporating organic seeds like basil and amaranth. Simply slip off the label, soak the box in water and plant it in the earth.

Molded Fiber, a division of UFP Technologies, manufactures the customized shells, which are made from 100-percent-recycled paper fibers and offer a cost-effective, environmentally friendly alternative to petroleum-based packaging materials. Molded fiber's inherent resilience and blocking and bracing capabilities enable it to outperform many plastics and corrugated designs, the company says. In addition, UFP's molded fiber has an inherent moisture content that does not fluctuate significantly.

In April, 2006, Pangea Organics was honored with Best New Packaging Award at Organic Products Europe in London. This is the second award Pangea has won as a result of the company's collaboration with internationally acclaimed branding firm IDEO ( Pangea's new product innovation and design debuted in September 2005 in Washington, D.C.

Pangea products are sold in 17 countries and are found throughout the in Wild Oats and Whole Foods stores. Pangea Organics donates a portion of its profits to The Pangea Institute, which is dedicated to sustainable living and business practices.

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