GOLD: Oral Essentials Fresh Breath Toothpaste, Essel Propack (above)
For Oral Essentials, Essel Propack “the customer choose a stand-out design for oral care,” says Sydney Owen, marketing coordinator for Essel. “Our Egnite tube gives the brand beautiful shelf appeal and really pops with high shine and high luster.”
Essel Propack employed high-definition flexo printing techniques on the metallic laminate for a “luxury look,” she says. “We are extremely proud of this design—it truly stands out in oral care. It’s really more of a cosmetic industry look.”
SILVER: Suntar GUM Lalaloopsy Toothpaste, Essel Propack (above)
“There’s a lot going on in the design of the Lalaloopsy tube—the character is colorful and full of life,” says Owen.
To convey the “liveliness of Lalaloopsy” on a plastic barrier laminate (PBL) tube, Essel Propack employed high-definition printing, Owen says. The printing approach also enabled Essel Propack to print messaging to be read by parents.
A custom-colored pink cap was used to add to the vibrant tube design.
BRONZE: Suntar GUM Crayola Squeeze-A-Color Toothpaste, Essel Propack (above)
The Suntar GUM brand enlisted Essel Propack to help develop a “fun kids’ toothpaste,” says Owen. One design needed to convey multiple colors within the Crayola brand, because children won’t know what color they have until they squeeze out the color, she says. “The packaging needed to speak to those possibilities,” she adds.
Essel Propack utilized high-definition printing on a plastic barrier laminate to mimic Crayola’s design “with the best quality printing,” says Owen. A custom-colored green flip top completes the look.
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