Markem-Imaje, a worldwide manufacturer and distributor of product identification and traceability solutions, launches a simple, easy-to-use solution for printing promotion codes on products. This solution is the first in a complete range designed to address every promotional coding need, from the simplest to the most advanced.

Promotional campaigns increasingly require a unique code (text or 2D code) to be printed on each packaging. Today, Markem-Imaje can offer manufacturers a simple, instant, stand-alone solution that has no impact on productivity. It is thus addressing a growing demand on the part of brands - in the food and beverage industry in particular - for coding solutions to help promote their products.

Configured on site, the Promotion Coding option proposed by Markem-Imaje is immediately operational. It works on all the principal Markem-Imaje printers: 9232 inkjet printers, SmartDate X40 and SmartDate X60 thermal transfer coders and, very soon, SmartLase laser coders.

It is extremely easy to use: the codes to be printed are simply saved in text file format onto a USB flash drive, which is connected to the printer. The codes are then uploaded by the printer all along the production process. Production line output is completely unaffected thanks to a built-in memory buffer and thanks to printer capacity to code at high speed.

This software option is an ideal alternative to traditional existing solutions, such as pre-printed codes on packaging and insertion of cards. Above all, it eliminates the need to install a costly and hard to implement real-time controller on each production line to send codes to the printer, one by one.

Other more advanced solutions, using Markem-Imaje's CoLOS software, are expected to be available soon. In network mode, several printers will be able to be controlled from a central point. These advanced solutions will also offer enhanced security, with optional video code-checking, automated code file management and reporting functions.