Kate Bertrand Connolly, Freelance Writer

February 13, 2015

5 Slides

This Valentine’s Day, Tussock Jumper Wines is making it easy to add a personal touch to gift bottles of wine. Using a proprietary mobile app and on-pack quick response (QR) coding, the gift giver can add a digital message to specially marked bottles. The recipient then uses the app to retrieve the personalized content.

The key to the packaging design and its unique functionality is a neck tag printed with a large QR code and the text directive to “Scan your message with a bottle.”

About the Author(s)

Kate Bertrand Connolly

Freelance Writer

Kate Bertrand Connolly has been covering innovations, trends, and technologies in packaging, branding, and business since 1981.

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