This Valentine’s Day, Tussock Jumper Wines is making it easy to add a personal touch to gift bottles of wine. Using a proprietary mobile app and on-pack quick response (QR) coding, the gift giver can add a digital message to specially marked bottles. The recipient then uses the app to retrieve the personalized content.

The key to the packaging design and its unique functionality is a neck tag printed with a large QR code and the text directive to “Scan your message with a bottle.”