One Direction launches makeup in keepsake tin

Kari Embree in Cosmetic Packaging on October 15, 2014

If you have a teenage daughter, you may have heard of this English-Irish pop boy band based in London. You know, One Direction…

The widely-successful international band is crossing over from the stage to launching their full range of makeup inspired by the band’s legion of fans. The limited-edition keepsake tin design is fun, bold and slightly mischievous like the members of the band. The design showcases a gray scale brick wall pattern giving it an edgy look. Inside the tin casing, there are application tips for the consumer.

The collections feature vibrant shades and premium formulas, all presented in uniquely collectible, limited-edition packaging, and inspired by the band's chart topping albums, "Midnight Memories," "Take Me Home" and "Up All Night."  Also, each of the items inside comes in a sleek black packaging. The only thing that isn’t in black packaging is the nail polish and lipgloss which come in clear packaging with black details.

The line will debut at Macy's, August 10th, as the band simultaneously kicks off the American leg of One Direction's "Where We Are" tour.  Products will be available in other premium retail venues in the U.S. and around the world shortly thereafter.

Make-Up by One Direction is designed and marketed by Markwins Intl., in concert with MCI Beauty Ltd.--a partnership between Markwins Intl., CBBeauty Ltd., and Eden Parfums.


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