Crown and SABMiller launch new beverage can with full-aperture end

By on June 30, 2010
Beer canThe South African Breweries Ltd., SABMiller plc’s South African subsidiary, is the first company in the world to serve beer in a a metal can with a full-aperture end that can be completely removed. Developed by Crown Holdings Inc. (, this turns the can into a drinking cup. Maurice Egan, SABMiller’s group head of manufacturing says, “With a predicted 400,000 visitors expected to visit South Africa and an anticipated four to six percent increase in demand for beer, the new can is a timely and practical innovation, which has the potential to revolutionize beer drinking at large events.”

“Using a combination of Crown’s food and beverage can technology, the new full-aperture end provides an exciting alternative to traditional cans and glass bottles that are typically prohibited at stadiums and arenas around the world,” says Chris Homfray, president of Crown’s European Div.. “Consumers can now drink directly from the container, streamlining the serving process by eliminating the need to pour beverages into plastic cups.”



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500 characters remaining if I read it correctly reducing the amount of waste generated at the games! By the by, what is wrong with a tab type opener, or does "etiquite" dictate that one drink from an open container, so you can see if it is beer or "hard stuff"........just a query..........
Do they privde a wipe with the can to clean around the top?
I would thing the reason cans and bottles are banned at stadiums is because they are dangerous if thrown at spectators. When throwing one of these new cans the can would empty out decreasing injury.
This one might flop. Since the edge of the top is sharp and not attached to the can, it will easily discard to the ground as with the old "pop top" or tabbed cans. Reminiscent of a Jimmy Buffet song " ...I cut my foot on a pop top..." Since no design effort to keep the can pieces as one entity is in consideration consumers will shy away from this. It takes an extra effort to discard two pieces of aluminum. Also, there is a perception of a sharp edge to cut the consumer around the lip edge. Another draw back is the container to hold the beverage stable in transit (walking) or tipping. The design allows all contents to exit the container if bumped or tipped.
Hmm, I can remember Sapporo cans doing this when they were first introduced many many years ago--late 70's early 80's, or even earlier. The rim wasn't sharp when the top was removed ans the can structure was ribbed which made the can basically un-crushable. A classic innovation that still stands up. Have one on my fridge holding chopsticks.
this innovation will be well received by the "chug-a lug" crowd