Plastics predictions for 2012

Bag bans, bottle backlash, wrap rage...in terms of public perception, 2011 was a year many players in the plastics packaging realm would rather forget. But as the new year begins the old year's battles are far from finished, with plastics fighting to hold on to packaging ground it long ago won from glass, aluminum, and paper. Plastic in many applications will no longer be able to stand on its own; only by emphasizing lightweighting, renewable content, recycled content, or spoilage impact, will plastics be able to continue to grow market share in packaging.