Lisa McTigue Pierce, Executive Editor

August 30, 2018

1 Min Read
Budweiser creates custom bottles for 2018 FIFA World Cup winners

“After each player on the France National Football Team picked up his winner’s medal at the 2018 FIFA World Cup, he also received a surprise: a Budweiser with his name digitally printed onto the bottle.”

This 2-page article gives you an inside look at the digital printing technology that allowed Anheuser-Busch InBev (ABI) to deliver a custom Budweiser bottle to each player at the 2018 FIFA World Cup Final.

This article was supplied to Packaging Digest by Anheuser-Busch InBev and includes insights from Budweiser’s global director Chris Perkins and global packaging director Greg Bentley, who was the technical lead on Coca-Cola’s “Share A Coke” campaign before he joined ABI.

Download the PDF for free by clicking below.

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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