Pharmaceutical reimporters in Europe are finding myriad benefits in bringing label printing in-house. Digital printing, in particular, addresses many challenges for these businesses, which repackage drugs for sale in countries throughout the European Economic Area.
Information on the labels is constantly changing to accommodate local regulations; different languages; and variable information, such as use-by dates, lot numbers, and track-and-trace codes. The labels may require printed anti-counterfeit features, as well.
In addition, print runs vary, with some runs comprising as few as 50 labels. Digital printing’s variable-data and short-run capabilities make it a prized in-house technology for these companies.