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Augmented Reality

Highlights
4 digital technologies you can try out at EastPack 2018
4 digital technologies you can try out at EastPack 2018
Aug 20, 2018
How comfortable are you with using today’s digital tools for packaging? Virtual and augmented reality, packaging-related apps and more become a lot less scary when you can touch and play with them yourself—which you can do at EastPack 2018...
Packaging design opportunities abound in the 4th Dimension
Packaging design opportunities abound in the 4th Dimension
Feb 20, 2018
Digital technologies like artificial intelligence, the Internet of Things (IoT) and virtual reality are transforming companies and their relationships with consumers. Applying these and other technologies to the business of packaging offers myriad...
AR and VR in packaging: Beyond the buzz
AR and VR in packaging: Beyond the buzz
Jul 26, 2017
A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual reality at UBM’s...
Augmented Reality app complements egg carton redesign
Augmented Reality app complements egg carton redesign
May 23, 2017
Vital Farms’ atypical egg carton design shakes up the dairy category while raising consumer engagement through packaging-enabled Augmented Reality.With consumers having an ever-stronger voice, packaging is increasingly at the forefront of labeling...
Augmented Reality offers real-world value for packaging design
Augmented Reality offers real-world value for packaging design
Jul 29, 2015
Esko’s Studio suite that centers on packaging design projects for boxes, flexible packaging, labels and shrink sleeves offers up some fresh improvements that push the capability of tools used for packaging design.While perusing some of the...
Touchcode ink technology customizes consumer, package interaction
Touchcode ink technology customizes consumer, package interaction
Dec 12, 2014
A Sun Chemical partnership for conductive inks creates smart packaging that opens up new opportunities to create a “tailored consumer experience” through packaging.One result of T+Sun, a partnership between Sun Chemical and T+Ink, is Touchcode, an...
New technologies better enable packaging’s usefulness
New technologies better enable packaging’s usefulness
Nov 18, 2014
Doing more—not with less but with some nifty, interactive technologies—marks the main trend seen at the recent Pack Expo International show.Google Glass, augmented reality and other multimedia technologies headlined at Pack Expo International 2014...
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