Augmented Reality

How comfortable are you with using today’s digital tools for packaging? Virtual and augmented reality, packaging-related apps and more become a lot less scary when you can touch and play with them yourself—which you can do at EastPack 2018...

Digital technologies like artificial intelligence, the Internet of Things (IoT) and virtual reality are transforming companies and their relationships with consumers. Applying these and other technologies to the business of packaging offers myriad...

A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual reality at UBM’s...

Vital Farms’ atypical egg carton design shakes up the dairy category while raising consumer engagement through packaging-enabled Augmented Reality.With consumers having an ever-stronger voice, packaging is increasingly at the forefront of labeling...

Esko’s Studio suite that centers on packaging design projects for boxes, flexible packaging, labels and shrink sleeves offers up some fresh improvements that push the capability of tools used for packaging design.While perusing some of the...

A Sun Chemical partnership for conductive inks creates smart packaging that opens up new opportunities to create a “tailored consumer experience” through packaging.One result of T+Sun, a partnership between Sun Chemical and T+Ink, is Touchcode, an...

Doing more—not with less but with some nifty, interactive technologies—marks the main trend seen at the recent Pack Expo International show.Google Glass, augmented reality and other multimedia technologies headlined at Pack Expo International 2014...