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Savvy brands like Nestlé are leveraging the sustainable packaging benefits that AR technology offers along with potent consumer engagement.We now live in an age where consumers are holding businesses to a higher standard of environmental...
How comfortable are you with using today’s digital tools for packaging? Virtual and augmented reality, packaging-related apps and more become a lot less scary when you can touch and play with them yourself—which you can do at EastPack 2018...
Digital technologies like artificial intelligence, the Internet of Things (IoT) and virtual reality are transforming companies and their relationships with consumers. Applying these and other technologies to the business of packaging offers myriad...
A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual reality at UBM’s...
Biometric research, including eye-tracking and facial expressions, is a useful tool to lift the veil on the truth of packaging at the point of sale—and help guide effective designs.Biometrics refers to metrics related to human characteristics...
Esko’s Studio suite that centers on packaging design projects for boxes, flexible packaging, labels and shrink sleeves offers up some fresh improvements that push the capability of tools used for packaging design.While perusing some of the...
A Sun Chemical partnership for conductive inks creates smart packaging that opens up new opportunities to create a “tailored consumer experience” through packaging.One result of T+Sun, a partnership between Sun Chemical and T+Ink, is Touchcode, an...