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Augmented Reality

Highlights
Why sustainably-minded brands use augmented reality
Why sustainably-minded brands use augmented reality
Oct 28, 2019
Savvy brands like Nestlé are leveraging the sustainable packaging benefits that AR technology offers along with potent consumer engagement.We now live in an age where consumers are holding businesses to a higher standard of environmental...
4 digital technologies you can try out at EastPack 2018
4 digital technologies you can try out at EastPack 2018
Aug 20, 2018
How comfortable are you with using today’s digital tools for packaging? Virtual and augmented reality, packaging-related apps and more become a lot less scary when you can touch and play with them yourself—which you can do at EastPack 2018...
Packaging design opportunities abound in the 4th Dimension
Packaging design opportunities abound in the 4th Dimension
Feb 20, 2018
Digital technologies like artificial intelligence, the Internet of Things (IoT) and virtual reality are transforming companies and their relationships with consumers. Applying these and other technologies to the business of packaging offers myriad...
AR and VR in packaging: Beyond the buzz
AR and VR in packaging: Beyond the buzz
Jul 26, 2017
A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual reality at UBM’s...
Biometrics: When science is applied to packaging design
Biometrics: When science is applied to packaging design
May 25, 2016
Biometric research, including eye-tracking and facial expressions, is a useful tool to lift the veil on the truth of packaging at the point of sale—and help guide effective designs.Biometrics refers to metrics related to human characteristics...
Augmented Reality offers real-world value for packaging design
Augmented Reality offers real-world value for packaging design
Jul 29, 2015
Esko’s Studio suite that centers on packaging design projects for boxes, flexible packaging, labels and shrink sleeves offers up some fresh improvements that push the capability of tools used for packaging design.While perusing some of the...
Touchcode ink technology customizes consumer, package interaction
Touchcode ink technology customizes consumer, package interaction
Dec 12, 2014
A Sun Chemical partnership for conductive inks creates smart packaging that opens up new opportunities to create a “tailored consumer experience” through packaging.One result of T+Sun, a partnership between Sun Chemical and T+Ink, is Touchcode, an...
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