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Color Management and Separations

Highlights
Combat counterfeiting with packaging design and color consistency
Combat counterfeiting with packaging design and color consistency
Feb 17, 2016
People often talk about the importance of brand consistency for consumer retention and sales.  However, a company’s logo, colors and packaging can also help fight counterfeiting. They are key attributes that consumers use in identifying brands and...
Press checks: The truth about 'printing by the numbers'
Press checks: The truth about 'printing by the numbers'
Mar 11, 2015
When a print rep tells you they print “by the numbers” and you won’t need to press check the job…beware. It’s not true, and I’ll tell you why.The numbers are the readings from the press—a calibration tool that exists for managing color balance and...