10 impactful and efficient flexible packages win gold awards: Page 6 of 10

Lisa Pierce in Flexible Packaging on March 16, 2018

6. Matte lacquer helps Knorr go high-end

For its new Knorr One Skillet Meals, Unilever worked with American Packaging Corp. to create a pouch with a softer, more prestigious look and dark background—which is a significant departure from Knorr’s typical glossy white packaging.

American Packaging achieved this with a new process for combining matte and gloss areas on the three-ply pouch. The converter used a reverse trolley gravure cylinder to apply the matte lacquer inline with flexographic printing—and all in register with 0 trap. The high-gloss visual pop of the brand logo and product photo, along with the deep, rich image of the matte areas on package earned American Packaging a Gold Award for Printing and Shelf Impact.

NEXT: Mentos mints get bowled over by this efficient pack



Production efficiencies, ecommerce challenges, sustainability trends, new bioplastic technologies and more are among the topics on the agenda at EastPack 2018 (June 12-14; New York City). This free educational program will have more than 16 hours of can’t-miss presentations and demonstrations. Register to attend today!

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