10 impactful and efficient flexible packages win gold awards: Page 6 of 10

By Lisa McTigue Pierce in Flexible Packaging on March 16, 2018

6. Matte lacquer helps Knorr go high-end

For its new Knorr One Skillet Meals, Unilever worked with American Packaging Corp. to create a pouch with a softer, more prestigious look and dark background—which is a significant departure from Knorr’s typical glossy white packaging.

American Packaging achieved this with a new process for combining matte and gloss areas on the three-ply pouch. The converter used a reverse trolley gravure cylinder to apply the matte lacquer inline with flexographic printing—and all in register with 0 trap. The high-gloss visual pop of the brand logo and product photo, along with the deep, rich image of the matte areas on package earned American Packaging a Gold Award for Printing and Shelf Impact.

NEXT: Mentos mints get bowled over by this efficient pack

 

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Production efficiencies, ecommerce challenges, sustainability trends, new bioplastic technologies and more are among the topics on the agenda at EastPack 2018 (June 12-14; New York City). This free educational program will have more than 16 hours of can’t-miss presentations and demonstrations. Register to attend today!

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