These flexible packaging innovations showcase exceptional convenience, utility, sustainability, and shelf impact.
Innovative flexibility in structure, sustainability, convenience, and utility characterized the winners in The Flexible Packaging Association’s 64th Annual Flexible Packaging Achievement Awards Competition. The awards were announced in conjunction with the 2020 FPA Annual Meeting earlier this month in Bonita Springs, FL.
This year’s competition drew 73 packages totaling 206 entries, with a number entered in several categories. Thirty packages were honored with 48 Achievement Awards in various categories including 11 gold awards highlighted in this slideshow.
The judges were Min Degruson, Ph.D., Assistant Professor, Packaging, University of Wisconsin – Stout; Matt Reynolds, Editor, Packaging World; and Mike Richmond, Ph.D., Principal, PTIS, LLC.
An ongoing megatrend, sustainability, was echoed by a number of entries that used bio-based and compostable materials, noted Richmond. “I'm excited about how the industry has really stepped up to the sustainability and circular economy challenges with enhanced barriers and recyclability, increasing the post-recycled content, and reusability.”
Another growing trend: The ongoing transition of products previously packaged in rigid containers into flexible packaging.
“Several of the entries looked like traditional rigid packages, but they were made of flexible packaging,” noted Degruson. “That's something that stands out to me because companies are addressing that consumers want to see the traditional rigid packaging or glass jar, but the packaging is made as a flexible packaging to reduce the material usage.”
Several entries also addressed consumer convenience, making it easier for the consumers to shop, transport, dispense from, and use packaging.
Next: Highest Achievement Award.