7. Waterless Internet flower packaging
The Flexfresh Waterless Internet flower package earned the second most awards, just behind Hunt’s Highest Achievement Award winning package. It won two Gold Awards for Technical Innovation and Extending the Use of Flexible Packaging; and two Silver Awards for Packaging Excellence and Sustainability.
Produced by Flex Films (USA) Inc., this compostable film lets flowers breath in hydrated oxygen during shipping/storage, allowing the cut fauna to survive for up to five days without watering. What happens is the package releases excess humidity to “feed” the bouquet while keeping it dry to the touch. This technical achievement can eliminate millions of gallons of water currently used in the flower supply chain, for a clear sustainability win. It also offers significant savings for ecommerce and brick-and-mortar retailers by extending the life of floral gifts.