Linda Casey

January 30, 2014

2 Min Read
Dropps, TerraCycle offer consumers a zero-waste laundry detergent choice
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Laundry detergent brand Dropps has partnered with TerraCycle to give consumers a 100 percent zero waste liquid laundry detergent choice. By joining the new Dropps Laundry Detergent Pouch Brigade through www.terracycle.net, individuals, families and large-scale launderers can collect empty Dropps packaging and send them to TerraCycle. The shipping is free: pre-paid labels can be downloaded and printed through the TerraCycle website.


Dropps is a laundry detergent product packaged in toss-and-go dissolving pacs for easy dispensing. The pacs are sold in stand-up puches, that the co. says are not suitable for traditional recycling, despite being a fraction of the environmental footprint of giant plastic jugs. By partnering with TerraCycle, which specializes in difficult-to-recycle packaging, Dropps has enabled consumers make Dropps a 100 percent zero waste product, while generating revenue for charities and schools. 


Consumers can join the new Dropps Laundry Detergent Pouch Brigade at www.terracycle.net. For each empty Dropps pouch, the collector earns two points that can be used to buy a charity gift or converted to cash for the charity or school of the collector's choice. The shipping is free: pre-paid labels can be downloaded and printed through the TerraCycle website. The packaging will be recycled into a variety of products such as plastic lumber and housewares or upcycled into tote bags, laundry bags and more.


"We have always been driven by a strong environmental commitment, and this was the final element in making Dropps the most eco-friendly laundry detergent on the planet," states Jonathan Propper, creator of Dropps. "We are thrilled to partner with TerraCycle to offer consumers a truly convenient and conscientious laundry detergent choice."


"TerraCycle's purpose is to eliminate the idea of waste and that starts with finding solutions for items that would previously have been thrown away," says TerraCycle CEO Tom Szaky. "Dropps is taking great strides to make their impact on the environment as minimal as possible. We applaud their efforts to find a solution for their packaging."

 

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