Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

P&G’s novel flexible container

P&G’s novel flexible container

Procter & Gamble Co., Cincinnati, has a patent filing published this month related to a new kind of flexible packaging. The claims include that this new flexpack design is less expensive to make, can use less material and can be easier to decorate when compared with conventional rigid containers.

So far, so familiar as far as flexible packaging goes.


However, designed for fluent—flowable—products, this pouch design is, notably, configured with novel support structures that do not require the use of the thick solid walls used in conventional rigid containers. Furthermore, the patent’s reference of a "structural support volume" refers to a fillable space made from one or more flexible materials.


As a result of the ingenuity of this supportively structural design aspect, the patent is also remarkable in that these flexible containers can be more readily and carefully dispensed because the pouch sides can be more easily and controllably squeezed by human hands.

The concept accepts numerous types of closures, from a flip-top cap to a pump-spray dispenser. It can be made in reusable or disposable formats.


The filing is accompanied by approximately 50 figures representing various plays on the same, patented theme, and visually demonstrates the wide-ranging utility of the patent.

The patent can be viewed at Fresh Patents.




Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.