The fragrance pump is the Rexam TNP. With The Crimpless System (TCS) invented and patented by Rexam in 1988, the high-performance pump’s collar can be adjusted to fit the bottle design.
The new packaging is the newest expansion of L’Oreal’s worldwide partnership with Rexam. L’Oreal says it has a philosophy of developing innovative products and accessible pricing to the greatest number of consumers possible, according to the firm. This collection of four new men’s scents was released to accompany Ralph Lauren’s Big Pony clothing line and will be heavily promoted to the under-30 men’s market.