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Shrink-sleeve labels are a sweet success

Article-Shrink-sleeve labels are a sweet success

The shrink labels are printed by The R.B. Dwyer Group with their new IVCO (infinitely variable cylinder web offset) press, manufactured by RDP Marathon ( The IVCO press enables B.C. Bundt to present a product with gravure quality without the costs of engraved cylinders. The sleeve comes over the cap of the clear-domed cup to ensure tamper-evidence and also hold the spoon to the cup. The sleeve is printed with a bar that indicates where the sleeve should be torn so the it can be easily removed from the container.
This combination label enables B.C. Bundt to offer its customers a secure product and allows the customer to eat the walk-away parfait with the attached utensil. The graphics reveal the mouth-watering flavors and the clear area of the label allows the customer to see what's inside the cup. The parfaits, which sell for $1.99 to $2.39, are available in five flavors-strawberry, chocolate, lemon, Boston cream and banana strawberry. "The product is well received and is selling well," says Jim Hokes, CEO at B.C. Bundt.

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