Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sleeve labels allow attractive two-for-one packaging

Perio, a distributor of Pure Silk shaving cream for women, adopts three new twin-pack sleeve labels printed and produced by the Seal-It Div. of Printpack (www.printpack.com). The sleeves were developed to offer a special value for consumers while providing a convenient two-for-one package. The label graphics for Raspberry shave cream are adapted from the individual 9.5-oz cans. The heat-shrinkable PVC sleeves combining each of the two-packs of cans have a glossy, eye-catching look with flexo printing in six colors. The sleeves for Coconut & Oat Flour and Melon Splash creams, allow consumers to see the product they are buying with a lot of transparency. These sleeves also hide the UPC

codes on the individual cans and provide a new UPC code for the twin-packs. The color-coordinated sleeves are coded to the individual cans to boost point-of-purchase impact. A “Special Value, Twin Pack,” and “Buy One, Get One Free,” message is also on each sleeve along with a contents list, directions and ingredients.



Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Generations-3-AdobeStock_241450594-72dpi_0
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.

Generations-3-AdobeStock_241450594-72dpi_0