January 30, 2014

1 Min Read
T.G.I. Friday's launches frozen skillet meals in a pouch

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A new line of convenient frozen meals under the T.G.I. Friday's brand from Heinz North America is heating up the frozen food category with an explosion of bold, new flavors. The 24-oz pouch structure, converted by Alcan Packaging, (www.alcanpackagingfood.com), is a PET adhesive lamination, gravure-printed in 7 colors. The Doyne-style standup pouch delivers great brand impact with its vivid reverse-printed graphics of a skillet, sizzling with tone of five entrées. The red- and white-striped Friday's logo and a variety banner appear on a bright red background. Each skillet meal can be prepared in15 min or less. To streamline meal preparation at home, inner bags separate individual ingredients and allow for staging of the meal components. The ingredients are already sliced, diced and measured. Heinz says the individual packets promote improved flavor and texture. The skillet meal varieties include: Cajun-Style Alfredo; Chicken & Shrimp; Firecracker Sesame Chicken; Creamy Chicken Pasta Carbonara; Sizzling Steak Fajitas; and Sizzling Chicken Fajita.



“Consumers want to break out of their everyday dinner routine and are hungry for great-tasting, restaurant quality meals they can easily prepare at home,” says Erica Gilbertson, the T.G.I. Friday's brand manager for Heinz. “With Skillet Meals, consumers can 'eat bold, not bland.'” The meals are available at most major supermarkets nationwide in the frozen food section, priced from $6.99 to $7.99.

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