Beer/Wine/Spirits

Direct-to-glass decorating is making a comeback in some markets, such as wine. It plays a central role in Reed Wine Cellars’ new packaging design, which features bold graphics that start on the body of the bottle and extend all the way up the neck...

Busch Beer is using packaging to lure fishermen into the “Catch One. Win Big.” promotion, now in its fourth year. The limited-edition packaging design for cans and multipack cartons features colorful illustrations of game fish, plus gold-tone ...

A packaging design expert suggests that designers and brand owners should leverage the tendencies of narcissistic consumers while pointing out that personalized individuality can be taken too far in these beverage categories...