Delightful or Disgusting: Would You Wear a Fragrance that Smells Like Your Favorite Snack?

The gourmand fragrance category is bursting with deliciously wearable renderings of fruit gummies, cotton candy, eclairs, and even waffle cones but get a whiff of this: Food brands including Hellmann’s, Auntie Anne’s, Pepsi, and KFC are launching their own takes on the food-as-fragrance trend. And they’re using elevated packaging design to carve out their unique place in the market. But would you ever consider wearing the scent of pretzels, mayo, cola or BBQ chicken?

Click through this slideshow to learn about these spritzes you can wear ... if you dare.