Move Over Milk, Coca-Cola & Oreo Are Now Besties

The Coca-Cola Co. and Mondelēz International have partnered as brand “besties” to launch a pair of limited-edition, co-branded Coca-Cola/Oreo products in packaging bedecked with imagery from both brands.

The two products, Coca-Cola Oreo Zero Sugar and the Oreo Coca-Cola Sandwich Cookie, launched in early September. The palette for both packages is black and white — a nod to the classic cookie — with Coca-Cola-red accents.

Packaging graphics for both include the Oreo-cookie embossment pattern and Coca-Cola bottles made from stacked Oreos. The Oreo packaging also depicts Coca-Cola bottle silhouettes in a radial design

The collaboration is a project of Coca-Cola Creations, a platform that does limited-edition Coca-Cola product drops backed by immersive experiences in Gen Z milieu such as music, gaming, and pop culture.

The limited-edition Coca-Cola product is available in 7.5-oz mini-cans and 12-oz slim cans as well as 20-oz polyethylene terephthalate (PET) bottles. The Oreo product comes in two sizes, a 10.68-oz resealable tray and a 2.04-oz single-serve size.

On the Coca-Cola Oreo Zero Sugar packaging, a red square printed with “Creations” stands out against a bold black-and-white illustration. The design also incorporates both brand logos.

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For the two limited-edition Oreo products, “the packaging has been carefully designed to bring the core equities of both iconic brands to life in a creative and eye-catching way. The use of black and white ties back to the visual identity of the overall campaign and was designed to be complementary to the Coca-Cola Oreo beverage,” Kristen Braun, senior brand manager, Oreo Innovation, Mondelez International, tellsPackaging Digest.

Bulletproof designed the 10.68-oz Oreo retail packaging and the visual identity of the collaborative “Best Friends for a Limited Time” campaign. Marks Design created the design for Oreo’s four-cookie single-serve pack.

All of the packages include a QR code, which consumers can scan to enter “Bestie Mode” on their phone and create custom Spotify playlists showcasing friendship.

Mondelez International; 7-Eleven

Shown: 10.68-oz Oreos pack and, at right, 7-Eleven's frozen Slurpee promo. (Images: Mondelēz International, 7-Eleven)

The two limited-edition products will be available in grocery and convenience stores in 35 markets globally, including the US, Canada, China, Mexico, and Brazil. A frozen version of Coca-Cola Oreo Zero Sugar will also be available at participating 7-Eleven stores.