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Spouted pouch packs appeal for Ella's Kitchen organic kids, baby food brand
Linda Casey
January 29, 2014
1 Min Read
Ella's Line up
Ellas 2 pouches
Ella's Kitchen has completed a packaging redesign project that aims to makes it easier for parents to navigate the flavor options of its organic kids and baby foods and identify the proper products for different stages of a child's development. The new packaging is set to launch next month, and it features a design that has been decluttered for high shelf-impact and uses a simple communications hierarchy to convey important product information.
The children's food company employed the expertise of integrated brand design agency Blue Marlin to evolve its packaging to bring greater visibility and recognition of the brand marquee across the 68-strong Ella's Kitchen product range; provide a clear and simple communications hierarchy; and ensure that designs are appealing and differentiating. In short to future proof the brand as the U.K.-based company throws its weight behind international expansion.
"Ella's is a delightful product with a great story," Blue Marlin global CEO Andrew Eyles comments. "We understood from the outset that we would have to tread very carefully as the original design was extremely close to the founder's heart. Our new look is bold and impactful; it strengthens the branding and navigation whilst retaining the unique and characteristically Ella's equities."
Ella's Kitchen founder and CEO Paul Lindley says: "I am so pleased with the attention and care Blue Marlin paid to the sensitivities - retaining the heart of our work whilst subtly enhancing the design."
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