10 tasting trends: See what’s ahead for snacks and sweets: Page 5 of 10

By Jenni Spinner in Food Packaging on May 29, 2019

Photo: Biena Snacks

 

5. Rolling out redesigns

Packaging redesigns are a common occurrence with consumer packaged goods (CPG) brands—it’s a popular trick to stay fresh with consumers by refreshing the look of a product. Gimbal’s Fine Candies (around since 1898) previewed an updated look for its film bags and pouches. Slightly younger brand Biena Snacks (established 2012) changed up the look of its chickpea snacks to better connect with shoppers, and unify the brand across product lines.

 

NEXT: Eating and activities

 

Jenni Spinner

Freelance writer and former Packaging Digest senior editor Jenni Spinner is a trade journalist with more than two decades of experience in the field. While she has covered numerous industries (including construction, engineering, building security, food production and public works), packaging remains her favorite.

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